A personal study in spectable.
I know I have.
For a long time, I thought better work meant more. More cuts, more effects, more reasons to keep watching.
Reading The 3-Minute Rule by Brant Pinvidic made me question that habit. I recognized how easily spectacle could cover up a message I hadn’t fully worked on.
This video came from that realization.
WHY I MADE THIS
MAKING THE IDEA VISIBLE
More cuts.
More effects.
More spectacle.
The video deliberatley gets carried away. Each layer makes the metaphor visible, until the final question turns it back on me.
It started in the studio.
I filmed the performance first, then used AI tools to expand the environments and camera movement around it.
I used Beeble Ai to change the environments around the performance and build the escalating sense of spectacle.
Changing The World
Pushing the Camera
I used Seedance 2.5 for exaggerated camera movement, including the dramatic pull away from the building.
WHAT I TAKE INTO THE NEXT PROJECT
Before I add another effect, I want to know why it’s there.
Jorge Barahona
Creative Director
Have a project in mind?
Let’s talk.